Designing For The Home Run King

Designing For The Home Run King

Regular price $75


Designing For The Home Run King is a design book about the building of a brand for the best home run hitter baseball has ever seen: Barry Bonds. Anthony Phills, the award winning designer of Hilton Worldwide HHonors Android app has curated video interviews and commentary and images to tell this unique story. With a foreword by Jeff "JB" Bernstein, co-creator of "The Million Dollar Arm" by Disney Studio and marketing agent for Barry Bonds, we go behind the scenes of the quest for the all time home run record. Through a series of micro-stories we get inside the synergy between the drive for the record and the creation of a hard hitting brand.

This is an excellent reference for students and professionals in design and marketing, as well as for anyone interested in the visual stories of baseball milestones behind the Barry Bonds brand identity.


Anthony Phills
Touchie book cover, 7 x 10 in., Orange Magnetic Cover 7 x 10 in., 72 museum quality acid-free pages

Designing For The Home Run King PRE-ORDERS will be shipped September 2016.